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There were about 77.2% first time visitors to the TCI and only 23.1% were first time visitors to the Caribbean region.
Providenciales was the most frequented island with 94.5% of the visitors spending their visit in this commercial center. The top most visited place was the Beaches Resort.
The Islands was a favorite place for spending holidays (36.9%) and for purposes of diving, water sports, beach and sun (30.7%).
Recommendation of friends/relatives (33.9%) was posted as the top source of information in planning the TCI trip. Next major source was the internet/e-mail (23.5%).
Top magazines read by visitors in their home country were People, Time, Sports Illustrated, Newsweek and Cosmopolitan.
Majority of the visitors preferred packaged travel.
Payment in cash was the most common form of payment used by visitors (73.4%). Among the credit cards, the American Express Card was the most used (45.5%).
The average length of stay in the TCI was about 7 nights and around $262.39 was the average daily expenditure per person.
About $3.11 million were spent by responding visitors in this particular visit. This accounted for $2.14 million in packaged expenditures and $0.97 in non-packaged expenses.
Estimated total visitors expenditures for 2004 amounted to $ 317.9 million covered by 173,081 total tourists.
The factors considered with utmost importance in deciding visits were the climate/weather, beaches, diving site and availability of water sports.
Visitors were generally very satisfied in the tourism services and product in the TCI. However, some expressed dissatisfaction with the public utilities particularly on the cell/phone communications.
There was a positive willingness among visitors to return to the Islands and to recommend visit to TCI.
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